Technology-enhanced focus groups as a component of instrument development
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چکیده
منابع مشابه
The Use of Focus Groups in Improving the Survey Instrument The use of focus groups in improving the survey instrument
The increasing need for improving survey research is driven by commercial pressures facing the market research industry. Particular challenges are non-response and response bias associated with survey instruments. We suggest how focus groups can assist in meeting this challenge. We explain how focus groups can assist in refining segmentation criteria, eliciting emotional purchasing motives and ...
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As an IT Manager of nine years in a small healthcare organisation, which has transitioned from a minimal base of IT to fully fledged systems in place, I have discovered two structures which have helped enormously in this transition. These structures are firstly, the focus group, which looks at the IT requirements of the business, and secondly the user group, or a group of super users, which hel...
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ژورنال
عنوان ژورنال: Nurse Researcher
سال: 2017
ISSN: 1351-5578,2047-8992
DOI: 10.7748/nr.2017.e1458